Blue Tokai launched in 2013 and make sure to highlight the farms they buy their coffee from. The packaging of their coffee is adorned with Indian folk art styles like Warli, Mata ni Pachedi, Gond, etc. - which is what I based the illustrations in the ad film on. The song I used in the film is Mandolin Concerto in C Major, RV 425 - I. Allegro as recent ads posted on their youtube channel have used classical music.